Give your social media agency a mix of clear product photos, unedited video clips, in-use demonstrations, packaging and detail shots, and accurate product information. Include every relevant variant, explain what each asset shows, and flag usage rights, claims, launches, and restrictions. A simple, labeled asset library helps the agency create specific content without guessing at product details or brand rules.
- Share a range of product views: packaging, details, scale, use, and available variants.
- Send original video clips as well as finished edits, with enough context to identify what each clip shows.
- Include accurate product information, approved claims, restrictions, launch dates, and usage permissions.
- Separate social content assets from marketplace listing images, which may have different requirements.
- Organize the files with clear names and a short guide so the agency can find and use them correctly.
What assets should you send your social media agency first?
Start with a product asset library that shows what you sell, how it looks, and how a customer uses it. For each priority product, include clean product photos, details and packaging, in-use imagery, available variants, and original video clips. Add a short description of what is shown and any limits on how the asset can be used.
A useful starter set includes:
- Clear product-only photos from the front, back, side, and other useful angles.
- Close-ups of materials, ingredients, finishes, labels, closures, or other distinctive details.
- Photos showing scale, packaging, unboxing, or what comes in the order.
- Lifestyle or demonstration photos showing the product in context.
- Short raw clips of the product being opened, used, worn, applied, assembled, or handled.
- Images and clips for relevant colors, sizes, flavors, scents, or other product variants.
Prioritize assets that answer a customer’s likely questions: What does it look like in real life? How big is it? How does it work? What makes one variant different from another? A set of varied assets gives the agency more ways to create product-specific posts than a folder of nearly identical front-facing pack shots.
Which product photos are most useful?
Send photos that show both the product clearly and the details that help customers understand it. Include clean, uncluttered product images, but also provide contextual shots that show scale, texture, packaging, and use. Keep the original files where possible so the agency can crop and adapt them for different posts.
For each important product or variant, aim to include:
- A clear hero image where the full product is visible.
- A back or label view when ingredients, instructions, or product information matter.
- A close-up of a feature customers often want to inspect.
- A scale reference, such as the product beside an everyday object or in someone’s hand.
- A real-use image that makes the product’s setting or application clear.
- A group or range image if customers choose between variants or buy a set.
Keep image requirements for social posts separate from those for product listings. Instagram says shared photos are retained at their original resolution when they are 320–1,080 pixels wide and within an aspect ratio of 1.91:1 to 3:4; see its photo resolution guidance. TikTok Shop listing images have a separate policy, including a white-background main image and a minimum 600 × 600 pixels, so listing-ready files should not be treated as the only assets needed for social content; check the TikTok Shop US Product Listing Policy.
What videos should you share with the agency?
Share original clips as well as any finished edits, and label each clip’s orientation—vertical, square, or horizontal. If you are filming specifically for Instagram Reels, vertical 9:16 footage is a practical starting point. For publishing through Instagram’s Reels API, Meta specifies MP4 or MOV files, H.264 or HEVC video, 23–60 frames per second, and AAC audio at 48 kHz; Meta recommends 9:16. These are API publishing specifications, not requirements for every in-app upload. See Meta’s Reels Publishing API collection and video requirements.
Useful clips can show:
- The product being opened, unboxed, or taken out of its packaging.
- A close-up of application, assembly, movement, texture, or another relevant action.
- How the product looks in natural light or from different angles.
- A person using, wearing, or handling it, if you have permission to share the footage.
- The product beside an item that helps explain its scale.
- A before-and-after view only when the comparison is accurate, permitted, and appropriate for your category.
Send clips in their original quality rather than only a compressed version from a messaging app. If a clip has important context—such as a specific shade, a launch sample, or old packaging—note that in its filename or asset guide. Tell the agency whether it may trim, crop, add text, or use the footage in paid promotion.
TikTok Shop listing video rules apply to product-listing media, not automatically to organic social videos. Keep those listing files and rules separate from your general social video library.
What product information should accompany the files?
Pair the visuals with a reliable product reference. Photos can show appearance and use, but they do not confirm specifications, approved claims, or what has changed between versions. Give the agency the facts and boundaries it needs to describe the product accurately.
For each product, provide:
- The exact product name, variant names, and current packaging version.
- A concise description of its intended use and the features you want customers to notice.
- Confirmed ingredients, materials, dimensions, care instructions, or other relevant specifications.
- Claims the brand approves, plus claims or wording the agency must avoid.
- Current availability, launch dates, seasonal details, or changes that make older assets outdated.
- Any usage rights, creator permissions, music restrictions, or expiry dates attached to the files.
Flag anything that should not appear in a post, such as a discontinued label, an unreleased item, an unapproved creator clip, or a claim that needs review. If your team has existing posts that represent the brand well, include a few examples and explain what you want the agency to carry forward.
How should you organize and label the assets?
Use a shared folder with a simple structure and descriptive filenames. The agency should be able to identify the product, variant, angle, and date without opening every file or asking your team to explain it.
A practical handoff can follow these steps:
- Create a folder for each product or product family.
- Add subfolders for photos, raw video, finished content, variants, and usage permissions where relevant.
- Name files with the product, variant, view or action, and date—for example,
daily-serum_30ml_label-closeup_2026-08. - Add a short asset guide with links or filenames, what each file shows, any limitations, and who can answer questions.
- Move superseded or restricted assets into a clearly labeled archive rather than leaving them beside current files.
Keep the handoff easy to update. When packaging, product details, or permissions change, tell the agency which files are current and which should no longer be used.
What does a social media agency do with these assets?
A social media agency uses product assets alongside your brand voice, audience, goals, and guidelines to create content that accurately represents the product. The same product can support an educational post, a demonstration, a detail-focused carousel, or a launch announcement, but each execution still needs the right facts, image, and format.
Reelistic’s portfolio includes Kaniel Agency, an interior design account whose listed brand voice is refined, crafted, and calm, with editorial serif typography. Its live-feed examples include carousel and image posts created and published by Reelistic. This documents the account’s brand context and published formats; it does not identify which individual asset was used for a particular post.
Reelistic’s onboarding collects a brand book, visual references, existing materials, services, target audiences, and specific guidelines. The team sends the completed onboarding document for review, then delivers a social media strategy for client review and approval within two days. The content calendar is also sent for approval before anything goes live. After publishing, strategy evolves with client feedback and real performance data.
Read more about how an AI social media agency works for ecommerce or how Shopify brands use AI for social content. For examples of post formats and angles, see these Instagram content ideas for businesses. The guide to connecting email marketing and social content for ecommerce covers campaign coordination across channels.
How can you check whether the handoff is complete?
Before the agency starts creating content, confirm that it can identify the current product assets, understand the approved product facts, and tell which files have restrictions. A short review together can prevent avoidable corrections later.
Use this checklist:
- Are all priority products and relevant variants represented?
- Can the agency see the packaging, product details, scale, and use?
- Are current facts and approved claims easy to find?
- Are outdated, restricted, or unreleased assets clearly marked?
- Are permissions and allowed uses documented for creator or customer footage?
- Does the agency know which products, launches, or content themes to prioritize?
If you are still building the library, start with the products and launches that matter first. Share the strongest available images and clips, identify what is missing, and add new assets as your team captures them. To learn how Reelistic handles strategy, content creation, publishing, and optimization, see Reelistic’s managed social media service.
Frequently asked questions
Should I send the agency links to my product pages too?
Yes. Product-page links can provide descriptions and current product details, while the asset library supplies the original photos and video clips. Include both and identify which source is current if the information differs.
Should I share real customer questions or product feedback?
Yes, if they help explain what customers want to understand about the product. Share accurate wording and any relevant context, and get permission before providing private messages or customer material for public use.
Should I provide the brand logo as a separate file?
If the agency may need to use the logo in content, include a suitable logo file and your rules for its color, placement, and use. Also identify formats where the logo should not appear, so the agency can follow your brand guidelines.
See how Reelistic manages strategy, content creation, publishing, and optimization.